A surprisingly large number of people spray perfume in the least effective places, purely out of habit.

  • Wrists — accessible and easy to check, though be mindful of transferring scent to whatever you touch.
  • Neck and throat — close to your own nose, good for personal awareness.
  • Behind the ears and along the hairline — warm and often overlooked.
  • Inner elbows — a good spot for layering or additional projection.
  • Avoid spraying directly onto jewellery or delicate fabrics, which can be damaged or discoloured by alcohol-based sprays.

Frequently asked questions

Should I spray perfume in my hair?

It’s common practice for extra, longer-lasting sillage, though alcohol can dry hair over time — a light spray on a hairbrush passed through is a gentler alternative.

Apply confidently — explore our Perfume Sprays.