It’s a small habit, and perfumers have real opinions about it.

Rubbing your wrists together after applying perfume generates friction heat, which can break down some of the more delicate top-note molecules faster than they’d naturally evaporate, subtly altering the fragrance’s opening. It won’t ruin a fragrance outright, but it can shift how it initially presents.

The better habit

  • Press or dab gently instead of rubbing, particularly with concentrated oils and attars.
  • Let the fragrance dry and settle naturally rather than working it into the skin.

Frequently asked questions

Does rubbing perfume in make it last a shorter time?

The evidence mainly points to an altered opening rather than dramatically reduced overall longevity, but pressing rather than rubbing is the safer habit regardless.

Continue reading: How to Apply Attar So It Lasts · Where to Spray Perfume

Apply the right way with our Perfume Oils and Sprays.