How to Apply & Wear Perfume
The gap between an average and a great fragrance experience is often just technique.
Applying perfume well means moisturised skin, pulse-point placement, restrained quantity, and patience before judging the result — small habits that make a bigger difference to how a fragrance performs than the bottle itself often does.
The essentials
- Moisturise first, spray or dab to pulse points, don’t rub it in.
- Less is usually more — nose blindness makes it easy to over-apply without realising.
- Adjust for season — lighter application in heat, more generous in cold, dry weather.
Frequently asked questions
How many sprays is the right amount?
Two to four sprays to pulse points is a sensible starting range for most eau de parfums — see our dedicated guide below for detail.
Apply with confidence — our Perfume Sprays and Perfume Oils.
