Choosing a perfume well is a method, not a gift some people have and others don’t.

Good perfume buying starts with your fragrance family, tests on skin rather than paper, gives a scent real time before judging it, and treats reviews and note lists as a guide rather than gospel. Get these habits right and you’ll choose well far more often than not, whatever your budget.

The core method

  • Start from a family you already suspect you like.
  • Test on your own skin, not a strip or someone else’s arm.
  • Wait — judge the dry-down, not the first five minutes.
  • Sample before committing to a full bottle for anything expensive.

Frequently asked questions

How long should I wear a sample before deciding?

Ideally a full day — enough to experience the top, heart and base stages properly.

Start exploring — our Perfume Oils and Inspired By range.