It confirms that the brand and its ingredient suppliers have committed to no animal testing at any stage of production, verified against the internationally recognised Leaping Bunny standard — it says nothing about whether the ingredients themselves are vegan or animal-derived, which is a separate question entirely.

A common misunderstanding worth clearing up

Because the Leaping Bunny logo features a rabbit and is closely associated with cruelty-free shopping, it’s easy to assume it also means a product is vegan, but that’s not what the certification actually verifies. A Leaping Bunny-certified perfume could still contain an animal-derived ingredient like a musk or wax component, provided that ingredient and the finished product weren’t tested on animals — the certification is entirely about testing practices, not ingredient sourcing.

  • Confirms no animal testing across the brand and its suppliers
  • Does not confirm the product is vegan or free of animal-derived ingredients
  • Worth checking for a separate vegan claim if that’s specifically what matters to you

This is a common source of confusion across the wider cosmetics industry, not just perfume, so it’s a useful distinction to keep in mind whenever you see the Leaping Bunny logo on any beauty product.

It’s worth checking a brand’s own website for more specific ethical claims beyond the logo itself if this distinction matters a great deal to your buying decisions.

Our guide to perfume ingredients and our complete guide to perfume cover this distinction, along with other ethical labelling questions, in more depth.