If notes are individual words, families are the language groups — learn yours and shopping gets dramatically easier.

A fragrance family is a group of scents sharing a dominant character — woody, floral, sweet, fresh and so on. Most perfumes belong primarily to one family and borrow from a couple of neighbouring ones, which is why identifying your preferred family is the single fastest route to finding fragrances you’ll actually like.

Our eight families

  • Oud · Woody & Earthy · Amber & Resin · Floral · Musk · Sweet & Gourmand · Citrus & Fresh · Spicy & Warm

Frequently asked questions

Can I like more than one family?

Absolutely — most enthusiasts wear across two or three families depending on mood, season and occasion, rather than sticking to just one.

Shop by family across our full Perfume Oils range.