Concentration is one of the clearest, most honest reasons a bottle costs what it costs.

More aromatic oil per bottle means more raw material — the single biggest cost driver in perfume production, ahead of packaging or branding. A parfum at 25% concentration genuinely contains far more fragrance material than an eau de toilette at 8%, and the price difference reflects that real cost, not just positioning.

How to judge value

  • Compare price per millilitre of actual fragrance oil, not just the bottle price, when comparing concentrations.
  • Remember that a higher concentration typically needs less product per wear — a little goes further.
  • Factor in longevity — a long-lasting fragrance you apply once a day can be better value than a cheaper one you reapply constantly.

Frequently asked questions

Is perfume oil better value than spray?

Often, given typically higher concentration and slower usage per wear — though it depends on the specific products being compared.

Continue reading: Understanding Perfume Pricing · Does Higher Concentration Mean Better?

Explore honest value in our Perfume Oils, built at around 25%.