Why Arabian Perfumes Are Often Unisex
This isn’t a modern marketing choice — it reflects how fragrance has actually been worn across the region for generations.
Materials central to Arabian perfumery — oud, musk, rose, amber — have traditionally been worn by men and women alike, without the strict gendered marketing divisions that developed in much of Western retail. Bakhoor is burned for entire households and gatherings regardless of gender, and attar is offered to guests without distinction.
Why this matters for shoppers today
It means a huge share of Arabian perfumery — including much of our own range — is genuinely designed to be worn by anyone, rather than narrowly targeted, which opens up far more choice than gendered Western retail categories might suggest.
Frequently asked questions
Do Arabian perfume houses ever market by gender at all?
Some do use gendered marketing for commercial reasons, but the underlying materials and much of the tradition itself remain fundamentally shared rather than divided.
Explore the tradition — our Unisex range.
