Women’s fragrance spans an enormous range — this silo helps you navigate it with a bit more direction than “just try lots of things.”

Choosing women’s fragrance well means the same fundamentals as any fragrance choice: identifying a family you’re drawn to, testing on skin, and matching concentration and intensity to occasion — floral, oud, sweet and fresh families are all equally valid starting points, whatever the marketing suggests.

Where to start

  • Identify a family — floral and sweet/gourmand are broadly popular starting points, but oud and woody scents are equally rewarding.
  • Consider longevity needs — office days versus evening events call for different concentrations.
  • Don’t feel confined by gendered marketing — Arabian perfumery in particular treats fragrance as largely unisex.

Frequently asked questions

Are oud fragrances suitable for women?

Very much so — oud is traditionally unisex, and pairs beautifully with rose, saffron and vanilla in many women’s compositions.

Explore our Women’s oils and sprays.