How to Wear Perfume in Summer

Heat is a genuine amplifier of fragrance — what feels moderate in a cool room can project considerably further outdoors in July.

Adjustments to make

Apply less than you would in winter — heat naturally increases projection.
Favour lighter fragrance families (citrus, fresh, light florals) or lighter-handed oud blends.
Apply to pulse points as normal, but consider fewer points than usual.
Keep bottles away from direct heat and sun, both during the day and in storage.