The real difference is scale and positioning, not necessarily quality.

DesignerNiche
OriginFashion/lifestyle brandsSmaller, specialist houses
DistributionWide, mainstream retailLimited, often direct or select stockists
StyleBroadly appealing, tested for mass marketOften more experimental or distinctive
PriceWide rangeOften, though not always, higher

Frequently asked questions

Does niche always mean higher quality materials?

Not automatically — niche houses often use more unusual materials or compositions, but designer houses can and do use excellent materials too.

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