Men’s Fragrance Guide
Men’s fragrance has more range than the aftershave-counter clichés suggest — this silo covers the whole picture.
Choosing men’s fragrance well means matching notes and concentration to occasion and personality, rather than defaulting to whatever’s heavily marketed that season. Woody, spicy and oud-forward families are traditional strongholds, but fresh, sweet and floral scents are equally valid choices, regardless of how they’re marketed.
Where to start
- Identify a family — woody, spicy and oud lean traditional; fresh and citrus suit daytime; sweet/gourmand is increasingly popular.
- Match concentration to how long you need it to last through your day.
- Don’t feel bound by gendered marketing — the best scent is the one that suits you, not the label on the box.
Frequently asked questions
Do men need a different fragrance for day and evening?
Not strictly, but a lighter, fresher scent for daytime and a richer, warmer one for evening is a common and sensible approach — see our dedicated guide below.
Explore our Men’s oils and sprays.
