Not at all, it’s actually one of the best times, since warm, clean, slightly damp skin with open pores tends to hold and diffuse fragrance beautifully.

Why this timing works so well

Heat opens pores and increases blood flow to the skin’s surface, both of which help a fragrance’s warmer, richer notes come through more readily. Skin straight from the shower is also free of the day’s natural oils, sweat, and any product residue that might otherwise interfere with how a perfume smells. It’s why bath and shower routines built around fragrance, a scented wash followed by a matching perfume, tend to produce such good, long-lasting results.

One small thing to watch

Applying to skin that’s still visibly wet rather than just warm and dry can dilute the perfume slightly and change how the top notes present. Pat skin mostly dry first, then apply while it’s still warm rather than soaking. Our guide to applying and wearing perfume and complete guide to perfume cover the full routine.