Many people do believe a consistent signature scent helps others remember them, and it’s a plausible idea given how strongly smell is tied to memory, but it’s a subjective, anecdotal effect rather than something backed by solid, specific research on perfume choice and personal recall.

What’s genuinely known versus what’s assumed

Scent is well documented to be closely linked to memory and emotion generally, smell has a famously direct route to the brain’s memory and emotion centres, which is why a specific perfume can suddenly bring back a person or moment years later. What’s less certain is the specific claim that a consistent signature scent makes you personally more memorable to others; that’s a reasonable inference rather than a proven fact, and it depends heavily on how distinctive the fragrance is and how often people are actually near you while you’re wearing it.

What is genuinely true is that a fragrance you wear consistently becomes associated with you specifically over time, in the same way a particular hand cream or hair product might. Whether that translates to being “remembered better” is impossible to promise, but it’s a reasonable, low-risk bet if you like the idea. See our perfume myths and facts guide for more on separating solid fact from popular belief, and the complete guide to perfume for the basics of scent and memory.